Abstract: From April 2013 onwards textile giant Hennes & Mauritz launched its “Don’t let fashion go to waste”-campaign and offers its customers to bring their used clothes back for a discount. H&M, known for supplying cheap and fast fashion now also entered the business of disposal of clothing that is a growing market for decades. Alternatives to H&M or the dustbin are already established in second-hand shops, flee-markets, legal or illegal recycling-banks or swapping in peers or family. Additional to these practices new forms like swap-parties help people to reduce their textile waste while considering time, money, ethics and resources to assemble a local fragmented textile infrastructure.
This media entry was a contribution to the special session „Saving practices – considering degrowth in low-budget urbanity“ at the 4th International Degrowth Conference in Leipzig in 2014.