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Abstract: Recent years have seen a revival in growth scepticism, yet degrowth in relation to the macroeconomic level has received almost exclusive attention. This resulted in a lack of literature on how post-growth and specifically degrowth visions of economy could be implemented, including from the perspective of firms and other organisations. This paper focuses on degrowth literature and fields of knowledge which share a similar or sympathetic perspective regarding the undesirability of economic growth and desirability of living within planetary boundaries while pursuing wellbeing. It then applies degrowth vision to firms and identifies potential elements of a business for a degrowth economy, here referred to as a degrowth business. These elements comprise a degrowth business framework. The framework is centred around the following groups: (1) environment, (2) people and non-humans, and (3) deviation from profit maximisation imperative. It aims to contribute to an emerging discussion on what firms should be like for a degrowth economy and society to be possible.

Journal of Cleaner Production, Volume 262, 20 July 2020